About
I believe most product failures are alignment failures, not execution ones. For nearly two decades I've led product — as a founder, at enterprise scale with Usermind and DocuSign, and now at PandaDoc, where AI is rewriting what the product should be.
Expertise
AI-Native Product Development
Rethinking what the product should be when AI is the architecture — not shipping AI features onto existing workflows. Knowing where AI creates durable advantage and where it just resets the clock.
Platform as Leverage
Knowing when shared foundations are the unlock and when they're premature. Built too early, platform work is overhead; built at the right moment, every team above it ships faster.
Product Leadership in Transition
Growing product teams as the discipline itself is being rewritten. Less about process frameworks, more about judgment — what's worth building, and what great product work looks like when AI changes what products can be.
Experience
Director of Product Management
Leading PandaDoc's agreement experience, platform services, and design foundations. Steering the product's AI-native transition — AI-assisted document preparation, field detection, and content generation — while developing a senior product team.Lead, Product Management
Led eSignature API growth and identity and workflow platform services; cut operational overhead by 80% for enterprise customers.Director of Product Management
Led product for the journey-orchestration platform — enterprise software unifying customer data and automating journeys across channels — recognized by Forrester as a Wave Market Leader (2020). Earlier, led the platform redesign that lifted customer satisfaction 20% and adoption 25%.Founder, Director & Product Lead
Co-founded Retently (SaaS feedback platform) and Knowlla; scaled Linkquidator to 1,000+ paying clients in year one.Notable
Speaking
Field Notes
“The acceptance rate of an AI suggestion is a UX metric before it's a model metric.”
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